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Psychology & Behavior

IKEA Effect

Psychology & Behavior · Michael Norton / Daniel Mochon / Dan Ariely

1 min read

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Overview

People overvalue things they helped create — the labour invested inflates perceived worth regardless of objective quality.

How to cite

Faster Than Normal. “IKEA Effect Mental Model.” fasterthannormal.co/mental-models/ikea-effect. Accessed 2026.

On this page

  • Overview