What is Availability Heuristic?
We judge the likelihood of events based on how easily examples come to mind, not on actual frequency. Dramatic, recent, or emotionally vivid events get massively overweighted.
Psychology & Behavior · Kahneman & Tversky
We judge the likelihood of events based on how easily examples come to mind, not on actual frequency. Dramatic, recent, or emotionally vivid events get massively overweighted.
Mental model
Anchoring
The first piece of information encountered disproportionately influences all sub
Mental model
Bandwagon Effect
People adopt beliefs, behaviours, and trends simply because others have — popula
Mental model
Bystander Effect
The more people present during an emergency, the less likely any individual is t
Mental model
Cognitive Dissonance
When beliefs and actions contradict, the resulting psychological discomfort driv
Mental model
Confirmation Bias
The tendency to seek, interpret, and remember information that confirms existing
Mental model
Curse of Knowledge
Once you know something, you cannot imagine what it is like not to know it — cre
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