Contents
Contents
Mental model
Availability Heuristic
We judge the likelihood of events based on how easily examples come to mind, not
Mental model
Anchoring
The first piece of information encountered disproportionately influences all sub
Mental model
Bandwagon Effect
People adopt beliefs, behaviours, and trends simply because others have — popula
Mental model
Bystander Effect
The more people present during an emergency, the less likely any individual is t
Mental model
Cognitive Dissonance
When beliefs and actions contradict, the resulting psychological discomfort driv
Mental model
Confirmation Bias
The tendency to seek, interpret, and remember information that confirms existing
I send a newsletter every week — free, no spam, unsubscribe anytime.
— [Steve Jobs](/people/steve-jobs)"Design is not just what it looks like and feels like. Design is how it works."
Context Effect applied the Leverage mental model
Context Effect applied the Framing Effect mental model
Context Effect applied the Narrative mental model
Context Effect applied the Perceived Value mental model
Context Effect applied the Priming mental model
Context Effect applied the Environment mental model