Overview
Put your store inside someone else's. It's about leveraging existing foot traffic and infrastructure.
Examples
- Sephora inside JCPenney
- Starbucks in Barnes & Noble
- Apple stores within Best Buy
- Disney stores in Target
- Subway restaurants in Walmart
How to cite
Faster Than Normal. “Store-within-store / Concession Business Model.” fasterthannormal.co/business-models/store-within-store. Accessed 2026.
Continue exploring
Company
Starbucks
World's largest coffeehouse chain with 35,000+ locations.
Company
Subway
Largest restaurant chain in the world by number of locations (37,000+).
Company
Apple
World's most valuable company.
Company
The Walt Disney Company
Global entertainment conglomerate: theme parks, movies, streaming (Disney+), Marvel, Pixar, Star Wars, ESPN.