Overview
Split the profits with partners or even competitors. It's about growing the pie instead of fighting over slices.
Examples
Spotify
Berkshire Hathaway
Blackstone
Formula One
Mastercard
NBA
NFL
PayPal
Roblox
Uber
Apollo
AppLovin
Benchmark Capital
CAA (Creative Artists Agency)
Epic Games
Exor
IPL (Indian Premier League)
Olympic Games (IOC)
PGA Tour
Sequoia Capital
Universal Music Group
ViacomCBS (Paramount)
Y Combinator
EQT
Nexstar Media
Roku
YouTube
Apple- YouTube's partnership program
- Apple App Store's revenue split with developers
- Affiliate marketing programs
- Spotify's royalty payments to artists
- Etsy's fee structure for sellers
How to cite
Faster Than Normal. “Revenue share Business Model.” fasterthannormal.co/business-models/revenue-share. Accessed 2026.
