Overview
The store that never closes. Sell online and say goodbye to retail overhead. It's convenience for the customer and efficiency for you.
Examples
Alibaba
Shopify
Wayfair
eBay
Airbnb
LEGO
Nike
Starbucks
The Walt Disney Company
Walmart
Adidas
Booking.com
Dell
DoorDash
GoPro
Hershey
IKEA
Inditex (Zara)
Kellogg's
Kering
L'Oreal
Liquid Death
Lululemon
Nespresso
Nintendo
Nutella (Ferrero)
Samsung
Sony
Spanx
The Home Depot
Under Armour
Unilever
AG1 (Athletic Greens)
BIC
Block
Burberry
Chewy
Copart
Coupang
Electronic Arts
EssilorLuxottica
Faire
Fanatics
Fastenal
Games Workshop
Invisalign (Align Technology)
IPSY
Kaspi.kz
Meituan
Mercado Libre
Mojang
Moncler
MyProtein
Peloton
Pinduoduo
Play-Doh (Hasbro)
Polaroid
Rakuten
Restoration Hardware (RH)
Shutterstock
SmileDirectClub
Take-Two Interactive
WeChat (Tencent)
Xiaomi
Casey's General Stores
Dino Polska
Harvard Business Publishing
HelloFresh
Petco
Titan Company
Watsco
Wix
Floor & Decor
Informa
Kingspan
Shiprocket
Amazon- Amazon
- Alibaba
- Shopify
- Etsy
- Wayfair
How to cite
Faster Than Normal. “E-commerce Business Model.” fasterthannormal.co/business-models/e-commerce. Accessed 2026.
