Overview
Trade ownership for access. It's about creating predictable revenue streams and ongoing relationships.
Examples
Netflix
Adobe
Peloton
Twilio
Salesforce
Google (Alphabet)
SpaceX
The Walt Disney Company
American Express
AT&T
Atlassian
DoorDash
Duolingo
Nespresso
Nintendo
Novo Nordisk
Oracle
Shopify
Sony
The New York Times
AG1 (Athletic Greens)
AIG
Basecamp
Block
Calm
Chess.com
CrowdStrike
Deel
Electronic Arts
Equifax
GitHub
Intuit
Invisalign (Align Technology)
IPSY
Kaspi.kz
Mailchimp
Match Group
MyProtein
Nubank
Qualtrics
Rakuten
Ramp
Shutterstock
Slack
Take-Two Interactive
UnitedHealth Group
Universal Music Group
Vanguard
ViacomCBS (Paramount)
Zoho
Zoom
Anchorage Digital
Bajaj Finance
Basic-Fit
Cadence
Charter Communications
Cintas
Databricks
Datadog
Dexcom
Doximity
Ecolab
Gartner
Harvard Business Publishing
HelloFresh
London Stock Exchange Group
MongoDB
MTN Group
Nexstar Media
NextEra Energy
Orangetheory Fitness
Roku
Toast
Trane Technologies
Wix
Informa
Dollar Shave Club
Spotify
Blacksocks- Netflix for streaming content
- Adobe Creative Cloud for software
- Blue Apron for meal kits
- Dollar Shave Club for razors
- Peloton for fitness classes
How to cite
Faster Than Normal. “Subscription Business Model.” fasterthannormal.co/business-models/subscription. Accessed 2026.
