Overview
Focus on the base of the pyramid. It's about finding profit in volume rather than margins.
Examples
- Grameen Bank's microfinance
- M-Pesa mobile money service
- Jio's affordable smartphones in India
- Unilever's Shakti program
- Aravind Eye Care System
How to cite
Faster Than Normal. “Base of pyramid / BOP Business Model.” fasterthannormal.co/business-models/base-of-pyramid. Accessed 2026.
