Overview
Charge the rich more to subsidize the poor. It's about expanding your market while maintaining premium pricing.
Examples
- Toms Shoes' "One for One" model
- Warby Parker's "Buy a Pair, Give a Pair" program
- Aravind Eye Care System's tiered pricing
- Grameen Bank's microfinance model
- Newman's Own food products donating profits to charity
How to cite
Faster Than Normal. “Cross-subsidy / Buy-one-give-one Business Model.” fasterthannormal.co/business-models/cross-subsidy. Accessed 2026.
