Overview
Create a game that taps into human nature and competitiveness. The best new sports combine familiar elements in novel ways, making them easy to learn but hard to master. Think of how skateboarding merged surfing with urban environments.
Company examples
- CrossFit - Combined elements of weightlifting, cardio, and gymnastics into a new competitive fitness sport
- Ultimate Frisbee - Blended elements of football, soccer, and basketball with a flying disc
- Spikeball - Created a new 4-player game combining elements of volleyball and foursquare
Questions to consider
- What are the elements of wildly popular sports?
- How could these be combined into a new sport?
How to cite
Faster Than Normal. “Invent a new sport Framework.” fasterthannormal.co/business-frameworks/invent-a-new-sport. Accessed 2026.