Overview
Breaking down a bundled product or service into separate, standalone offerings, often to target specific customer segments more effectively or to compete with established players.
Company examples
- Substack - Unbundled individual writers from traditional media outlets
- Robinhood - Unbundled stock trading from full-service brokerages
- Coursera - Unbundled individual courses from full university programs
Questions to consider
- What bundled services or products could be separated to offer more value to specific customer segments?
- How can we create a focused, best-in-class solution for one aspect of a traditionally bundled offering?
How to cite
Faster Than Normal. “Unbundling Framework.” fasterthannormal.co/business-frameworks/unbundling. Accessed 2026.