Overview
Find business opportunities by analyzing moderately satisfied customers' feedback (typically 3-star reviews) to identify common pain points or areas for improvement in existing products or services.
Company examples
- Chewy - Addressed common pet owner frustrations with traditional pet supply retailers
- Warby Parker - Tackled pain points in buying prescription glasses
- Casper - Simplified the mattress buying process, addressing common complaints
Questions to consider
- What products or services consistently receive mediocre reviews due to specific, solvable problems?
- How can we improve upon existing offerings by focusing on the most common customer complaints?
How to cite
Faster Than Normal. “Three-Star reviews Framework.” fasterthannormal.co/business-frameworks/three-star-reviews. Accessed 2026.