Overview
Information is power, but finding it is often a pain. If you can aggregate and simplify complex data, making it easily accessible, you'll have a valuable product. Zillow did this for real estate information.
Company examples
- Google - The world's best search engine
- Zillow - Simplified real estate information gathering for home buyers and sellers
- Kayak - Streamlined travel planning and price comparison
- Credit Karma - Provided easy access to credit scores and financial information
- Others: Examine.com, Consensus
Questions to consider
- What complex research processes do people regularly undertake that could be simplified?
- How can we aggregate and present information more efficiently in time-consuming research areas?
How to cite
Faster Than Normal. “Find processes where people spend hours researching for information/data and give it to them easily Framework.” fasterthannormal.co/business-frameworks/find-processes-where-people-spend-hours-researching-for-information-data-and-give-it-to-them-easily. Accessed 2026.