Overview
Complexity is the enemy of efficiency. If you can simplify a multi-step process into something quick and easy, you'll have grateful customers. DocuSign did this for document signing.
Company examples
- DocuSign - Simplified the document signing process
- Gusto - Streamlined payroll and HR processes for small businesses
- Lemonade - Made insurance claims and policy management faster and easier
Questions to consider
- What complex business or personal processes cause the most frustration?
- How can we use technology to eliminate steps and simplify tedious tasks?
How to cite
Faster Than Normal. “Find processes for people and companies with a lot of steps and pain (friction) in going through and make fast and simple Framework.” fasterthannormal.co/business-frameworks/find-processes-for-people-and-companies-with-a-lot-of-steps-and-pain-friction-in-going-through-and-make-fast-and-simple. Accessed 2026.