Overview
Pay close attention to how younger generations are interacting with technology and each other. These emerging behaviors often signal broader shifts in society. TikTok capitalized on the growing preference for short-form, user-generated content.
Company examples
- TikTok - Capitalized on short-form video content trend
- Instagram - Leveraged the rise of mobile photography and social sharing
- Snapchat - Tapped into ephemeral messaging preferences
Questions to consider
- What new behaviors or trends are emerging among younger generations?
- How can we create a platform or product that aligns with changing social norms or communication preferences?
How to cite
Faster Than Normal. “Emerging Behaviours Framework.” fasterthannormal.co/business-frameworks/emerging-behaviours. Accessed 2026.