Build a Copycat

Overview

Don't be afraid to copy what works, especially across different markets. The key is to execute better or adapt the idea more effectively to a new context. Facebook wasn't the first social network, but it executed the concept better than its predecessors.

Company examples

• Rocket Internet - RI is famous for creating near replica's of successful US Companies in Europe before they have the chance to expand
• Grab - Replicated Uber's ride-hailing service for Southeast Asia
• Eucalyptus - Adapted elements of Hims & Hers for Australian markets

Questions to consider

• What exists in other geographies that doesn't exist in my geography?
• What exists in another category that could be done in my category?