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James Dyson Quotes

19 quotes from James Dyson — Inventor and founder of Dyson Ltd..

Read the full James Dyson playbook →

“Success is made of 99% failure.”

Perseverance

“Manufacturing is more than just putting parts together. It's coming up with ideas, testing principles and perfecting the engineering, as well as final assembly.”

Innovation

“Fear is always a good motivator.”

Motivation

“There is no such thing as a quantum leap. There is only dogged persistence – and in the end you make it look like a quantum leap.”

Perseverance

“Enjoy failure and learn from it. You never learn from success.”

Learning

“I just think things should work properly.”

Innovation

“As an engineer I'm constantly spotting problems and plotting how to solve them.”

Problem-Solving

“Successes teach you nothing. Failures teach you everything. Making mistakes is the most important thing you can do.”

Learning

“What I've learned from running is that the time to push hard is when you're hurting like crazy and you want to give up. Success is often just around the corner.”

Perseverance

“I made 5,127 prototypes of my vacuum before I got it right. There were 5,126 failures. But I learned from each one. That's how I came up with a solution. So I don't mind failure.”

Innovation

“We're taught to do things the right way. But if you want to discover something that other people haven't, you need to do things the wrong way.”

Innovation

“In order to fix it, you need a passionate anger about something that doesn't work well.”

Problem-Solving

“The more people that turned me down, the more excited I got because why were they turning it down? Well, they're probably turning it down because they rather like selling bags, and mine didn't have a bag and they made a lot of money.”

— James Dyson, Tim Ferriss Show, 2021

“Bankruptcy didn't worry me because I can make things, but I did worry about losing our house. My wife sold paintings and taught art classes, and we borrowed, and borrowed, and borrowed. We grew our own vegetables, and she made clothes for the children.”

— James Dyson, Fortune, 2017

“At my ripe old age, I should be able to pass on some advice. But I'm stumped. The world is moving so fast, tomorrow is so different from today. Experience is not necessarily the help it used to be. Be bold, be radical. The world needs radicals.”

— James Dyson, Dyson Institute Graduation, 2021

“Invention is not about being brilliant. It's about being logical and persistent. Every single time you try and jump to the solution, it doesn't work and you've got lost. So you have to go back to concrete solid ground where you know the result of what you've done.”

— James Dyson, Tim Ferriss Show, 2021

“When it comes to design, if something works very well, but it's ugly, you still like it or maybe even love it. If something looks beautiful but doesn't work very well, you quickly fall out of love with it.”

— James Dyson, WIRED

“The people who rejected it did so for no good reason, which told me they were not interested in technological advances. That gave me the courage to keep going.”

— James Dyson, Fortune, 2017

“My wife was wonderful. There were no difficult conversations. She believed in it. She understands the need for a project and to create something. The need to create, the need to have a project. And so she never once complained although we were incredibly short of money.”

— James Dyson, Tim Ferriss Show, 2021

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James Dyson

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James Dyson

Inventor and founder of Dyson Ltd.