Contents
Contents
Mental model
Availability Heuristic
We judge the likelihood of events based on how easily examples come to mind, not
Mental model
Anchoring
The first piece of information encountered disproportionately influences all sub
Mental model
Bandwagon Effect
People adopt beliefs, behaviours, and trends simply because others have — popula
Mental model
Bystander Effect
The more people present during an emergency, the less likely any individual is t
Mental model
Cognitive Dissonance
When beliefs and actions contradict, the resulting psychological discomfort driv
Mental model
Confirmation Bias
The tendency to seek, interpret, and remember information that confirms existing
I send a newsletter every week — free, no spam, unsubscribe anytime.
— Robert Cialdini"There is an obligation to give, an obligation to receive, and an obligation to repay."
Reciprocation Bias applied the Scale mental model
Reciprocation Bias applied the Quality mental model
Reciprocation Bias applied the Cost mental model
Reciprocation Bias applied the Transaction mental model
Reciprocation Bias applied the Flywheel mental model
Reciprocation Bias applied the Loss Aversion mental model