Overview
Make your component so desirable that other products want to advertise your inclusion. It's about becoming the Intel Inside of your industry.
Examples
Intel
Dolby
Qualcomm
ARM
Chanel
Coca-Cola
Nike
Adidas
AMD
Hershey
Johnson & Johnson
Kellogg's
L'Oreal
Liquid Death
Mars Inc.
Monsanto
Nestle
Novo Nordisk
Nutella (Ferrero)
Procter & Gamble
Spanx
TSMC
Under Armour
Unilever
AG1 (Athletic Greens)
Bacardi
British American Tobacco
Colgate
DuPont
EssilorLuxottica
Merck & Co
Moderna
Pernod Ricard
Play-Doh (Hasbro)
Polaroid
Sherwin-Williams
CompoSecure
Mineral Resources
Entegris
Kingspan- Intel Inside for computers
- Gore-Tex in outdoor clothing
- Dolby sound in audio equipment
- Teflon in cookware
- Shimano components in bicycles
How to cite
Faster Than Normal. “Ingredient brand Business Model.” fasterthannormal.co/business-models/ingredient-brand. Accessed 2026.
