Overview
Don't sell the sensor, sell the data it produces. It's about creating value through information, not hardware.
Examples
- John Deere's precision agriculture services
- Nest's smart home ecosystem
- Fitbit's health tracking services
- Rolls-Royce's Engine Health Management system
- IBM's Watson IoT platform
How to cite
Faster Than Normal. “Data-as-a-service / IoT data Business Model.” fasterthannormal.co/business-models/data-as-a-service. Accessed 2026.
