Toni Ko Quotes

“I was born an optimist.”

“I started company two to be happy and I'm happiest when I'm beating creative.”

“The requirements of an entrepreneur are to be tough, to adapt to changes quickly and to be resilient.”

“I used the value proposition business model – sell great product at a wallet friendly price.”

“With sweat equity, a positive result always prevails.”

“The only way to succeed is to focus on finding a solution, rather than focusing on the problem.”

“I believe an entrepreneur should be in a business they have a true passion for.”

“I realized so many people are scared to try new shapes or styles of eyewear because they are pre-programmed to believe only certain styles will look flattering.”

“I'm not sure why, but I was always sure I was going to be an independent, self-reliant woman in business.”

“My best advice for women or any gender starting a business is to focus only on the goal. Everything else is just noise.”

“You have to give your 100% and then some more, and be scrappy.”

“All entrepreneurs are in a constant pressure cooker. That's guaranteed.”

“I am resilient. I am a chameleon. Put me in a desert, and I will survive.”

“If you sacrifice a little on the front end, you can grow exponentially in a few years down the road.”

“I was basically married to the company for 15 years, and then it was over. I had a serious identity crisis after it sold. That brand felt like my entire self.”

“When everyone is working smarter, the only way to outdo the competition is to work smarter and harder.”

“My mom was always a very fair businesswoman. She was always fair to her vendors and also to her customers. And by doing that, she was being fair to herself.”

“I am not genetically programmed to do the things I am told I am supposed to do that have already been done.”

“The only way for many women around the globe to be more liberated is to become financially independent. I think it's incredibly important to lead women in the right direction to achieve independence.”