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Steve Jobs Quotes

18 quotes from Steve Jobs — Co-founder of Apple, Pixar, and NeXT..

Read the full Steve Jobs playbook →

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

— Stanford Commencement, 2005Passion

“Stay hungry, stay foolish.”

— Stanford Commencement, 2005Curiosity

“There's genius in acting like a fool and experimenting and exploring opportunities that others may overlook.”

Innovation

“Design is not just what it looks like and feels like. Design is how it works.”

Design

“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.”

— Stanford Commencement, 2005Courage

“I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

— Smithsonian Institution oral history interview, April 20, 1995Perseverance

“Making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas.”

— Playboy, February 1985Productivity

“The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked.”

— Wired, February 1996Design

“Ultimately, it comes down to taste. It comes down to trying to expose yourself to the best.”

Quality

“Being the richest man in the cemetery doesn't matter to me; going to bed at night saying we've done something wonderful… that's what matters to me.”

Values

“The Xerox mouse cost about $1,000 a piece to build. We had to engineer one that cost 20 bucks to build. But the basic concept of the mouse came originally from a company called SRI, through Xerox and then to Apple.”

— Steve Jobs, 1996 interview with Terry Gross

“It was at Pixar that he learned to let other creative people flourish and take the lead.”

— Walter Isaacson, Steve Jobs biography

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

— Steve Jobs

“It's often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.”

— Steve Jobs, Playboy interview, February 1985

“There's lots of ways to be, as a person. And some people express their deep appreciation in different ways. But one of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there.”

— Steve Jobs, 2007, from Make Something Wonderful

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

— Steve Jobs, Stanford Commencement Address, June 2005

“It is hard enough to see what is already there, to gain a clear view. Steve's gift was greater still: he saw clearly what was not there, what could be there, what had to be there. His mind was never a captive of reality.”

— Laurene Powell Jobs, introduction to Make Something Wonderful

“You did the impossible, because you didn't realize it was impossible.”

— Debi Coleman, Macintosh team, quoted in Walter Isaacson's Steve Jobs

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Steve Jobs

Co-founder of Apple, Pixar, and NeXT.