Sol Price Quotes

“If you recognize you're really a fiduciary for the customer, you shouldn't make too much money.”

“Fortunately, most of us had backgrounds that were alien to retailing. We didn't know what wouldn't work or what we couldn't do.”

“Our first duty is to our customers. Our second duty is to our employees. Our third duty is to our stockholders.”

“You had a duty to be very, very honest and fair with them and so we avoided sales and advertising. We have in effect said that the best advertising is by our members…the unsolicited testimonial of the satisfied customer.”

“When we didn't know what we were doing, it only took $50,000 to start a business and five years later, when we were really experienced at running FedMart, it took $5 million to open.”

“I don't want to sound dumb, but my idea was simple. All I wanted to do was sell for the lowest price possible.”

“You must feel confident that you are working for a fine and honest company. You will be permitted, encouraged, and sometimes even coerced into growing with the company to the limit of your ability.”

“I did not learn a lot from Sol Price — I learned everything. That was the impact he had on me.”