Rory Sutherland Quotes
5 quotes from Rory Sutherland — Vice Chairman of Ogilvy and author of Alchemy. One of the most original thinkers in behavioural economics and advertising — known for demonstrating that psychological value often exceeds logical value..
“The human mind does not run on logic any more than a horse runs on petrol.”
“A change in perspective is worth 80 IQ points.”
“A flower is simply a weed with an advertising budget.”
“Engineering can solve 90% of the problem for 10% of the cost. But the last 10% of the problem — the human problem — is where all the value is.”
“The problem with logic is that it kills off interesting possibilities before they even have a chance to be tested.”