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Ray Kroc Quotes

20 quotes from Ray Kroc — Businessman who turned McDonald's from a single restaurant into the world's largest fast-food chain..

Read the full Ray Kroc playbook →

“We take the hamburger business more seriously than anyone else.”

Business

“The quality of a leader is reflected in the standards they set for themselves.”

Leadership

“If you've got time to lean, you've got time to clean.”

Work Ethic

“Luck is a dividend of sweat. The more you sweat, the luckier you get.”

Perseverance

“The more I help others to succeed, the more I succeed.”

Helping Others

“Are you green and growing or ripe and rotting?”

Growth

“If you're not a risk taker, you should get the hell out of business.”

Risk

“Look after the customer and the business will take care of itself.”

Customer Service

“None of Us is as Good as All of Us.”

Teamwork

“If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.”

Success

“It's easy to have principles when you're rich. The important thing is to have principles when you're poor.”

Integrity

“Creativity is a highfalutin word for the work I have to do between now and Tuesday.”

Creativity

“I was an overnight success all right. But thirty years is a long, long night.”

— Ray Kroc, Grinding It Out

“The organization can't trust the individual; the individual must always trust the organization.”

— Ray Kroc

“I have always believed that each man makes his own happiness and is responsible for his own problems. It is a simple philosophy.”

— Ray Kroc, Grinding It Out

“I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns. But I was convinced that the best was ahead of me.”

— Ray Kroc, Grinding It Out

“The definition of salesmanship is the gentle art of letting the customer have it your way.”

— Ray Kroc

“As long as you're green you're growing. As soon as you're ripe you start to rot.”

— Ray Kroc

“I have always believed that each man makes his own happiness and is responsible for his own problems. It is a simple philosophy. I think it must have been passed along to me in the peasant bones of my Bohemian ancestors.”

— Ray Kroc, Grinding It Out

“You must perfect every fundamental of your business if you expect it to perform well.”

— Ray Kroc

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Ray Kroc

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Ray Kroc

Businessman who turned McDonald's from a single restaurant into the world's largest fast-food chain.