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Ralph Lauren Quotes

19 quotes from Ralph Lauren — Fashion designer who founded Ralph Lauren Corporation..

Read the full Ralph Lauren playbook →

“I don't design clothes, I design dreams.”

Innovation

“Books open windows to the world and have the power to transform lives.”

Education

“You have to create something from nothing.”

Creativity

“I believe in style, not fashion.”

Style

“Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.”

Style

“Each day is an occasion to reinvent ourselves.”

Perseverance

“Enjoy your family. Do things that you like to do. Stay strong. That's the secret to remaining happy.”

Happiness

“Fashion is not necessarily about labels. It's not about brands. It's about something else that comes from within you.”

Fashion

“What I do is about living. It's about living the best life you can and enjoying the fullness of the life around you- from what you wear, to the way you live, to the way you love.”

Life

“I've never wanted to be in fashion. Because if you're in fashion, you're going to be out of fashion.”

Fashion

“I am constantly drawing inspiration from everything I see—the places I travel, the people I know and the movies I see.”

Inspiration

“I wasn't going to change the ties, and I didn't, and I walked out. I thought my legs would crumble.”

— Ralph Lauren

“I'm really proud that I went to my own beat, that I didn't sell out. I've always had a sense of self; I never wanted to be part of the crowd.”

— Ralph Lauren, interview with Oprah Winfrey

“There are a number of levers you can pull to continue fast growth that you can convince yourself are not problematic. You keep dialing it up. Until one day, like a frog that's been boiled gradually, your brand equity dies.”

— Patrice Louvet, CEO, Ralph Lauren Corporation

“I'm interested in longevity, timelessness, style — not fashion.”

— Ralph Lauren

“I try to give people a clean, aspirational quality, with no bullshit. Where's the negative in that?”

— Ralph Lauren, to Fortune, 1996

“Had I changed that tie, I would not be here today. I believed in myself.”

— Ralph Lauren, on the Bloomingdale's negotiation

“I didn't have a plan. It's been instinct, gut, love, passion and honesty.”

— Ralph Lauren, to British GQ, 2018

“It's always like a movie. It's a movie that tells you a story that I want to express. If you just do clothes, it doesn't mean as much.”

— Ralph Lauren, on his ranch in Colorado

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Ralph Lauren

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Ralph Lauren

Fashion designer who founded Ralph Lauren Corporation.