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Pleasant Rowland Quotes

8 quotes from Pleasant Rowland — Founder of American Girl (dolls), which she sold to Mattel for $700M..

Read the full Pleasant Rowland playbook →

“Toys are the seeds from which the tree of creativity grows. Nourish them well, and watch imagination bloom.”

Creativity

“You can spend your life looking over your shoulder or you can look ahead. I choose to look ahead.”

Perseverance

“If a doll exists on the border between person and thing, what does it mean to own a doll that represents an enslaved child who once existed on that same border?”

— Brit Bennett, Paris Review, 2015

“At an age when girls are old enough to read and still love to play, they need books and dolls that capture their imaginations and are worth caring for. I hope The American Girls Collection will be dearly loved and well played with and then passed down to other generations of girls tomorrow—a reminder that growing up in America is, has been, and can always be an experience to treasure.”

— Pleasant Rowland, catalogue letter to parents, 1987

“Beginning to Read launched me on my second career as a textbook author. It was the first academic kindergarten curriculum ever published and has been in continual use for 40 years.”

— Pleasant Rowland, speech to educators, 2011

“I loved the costumes, the homes, the accessories of everyday life. All of it completely engaged me.”

— Pleasant Rowland, on her visit to Colonial Williamsburg

“It feels nearly impossible to say thank you enough to the kidney donor who saved my life and to the many doctors and staff at UW Hospital who made it happen. Life after transplant is wonderful.”

— Pleasant Rowland, on her kidney transplant, UW Health

“I am opposed to the mass culture which tries to sell young girls sophisticated notions of their sexuality. The American Girls are portrayed by their accompanying books as intelligent, active, and heroic; in other words, anything but traditional.”

— Pleasant Rowland

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Pleasant Rowland

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Pleasant Rowland

Founder of American Girl (dolls), which she sold to Mattel for $700M.