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Nolan Bushnell Quotes

19 quotes from Nolan Bushnell — Founder of Atari and Chuck E..

Read the full Nolan Bushnell playbook →

“The true entrepreneur is a doer, not a dreamer.”

Entrepreneurship

“The ultimate inspiration is the deadline.”

Inspiration

“A good game is easy to learn but hard to master.”

Gaming

“Everyone who has ever taken a shower has had an idea. It's the person who gets out of the shower, dries off, and does something about it that makes a difference.”

Action

“Any business that does not innovate will fail over time.”

Innovation

“Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.”

Creativity

“I always try to do something nobody else has done.”

Innovation

“I guess I'd like to be known for being an innovator, fostering creativity, thinking outside the box. You know, keeping people playful.”

Innovation

“I want to fix education in the world. As soon as I work on that, I am going to work on world hunger and then world peace.”

Vision

“My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.”

Product Development

“Selling Atari when I did – I think that's my biggest regret. And I probably should have gotten back heavily into the games business in the late Eighties.”

Regret

“Good players knew that the hardest shot was the one you hit off the tip of the paddle — that gave you the maximum angle. But, of course, hitting it off the tip made it easy to miss the ball.”

— Nolan Bushnell

“I never, ever, saw the evil Steve Jobs. He was always the most well-mannered and respectful guy I knew. And we got to be pretty good friends. He didn't suffer fools gladly. I guess he didn't think I was a fool.”

— Nolan Bushnell, on Steve Jobs

“I have made so many massive mistakes of ego, I can't tell you.”

— Nolan Bushnell

“All the best games are easy to learn and difficult to master. They should reward the first quarter and the hundredth.”

— Nolan Bushnell

“Business is the greatest game of all. Lots of complexity and a minimum of rules. And you can keep score with the money.”

— Nolan Bushnell

“I've always valued passionate employees over anything else. It turns out that there's a huge percentage of the population that are actually dead — they don't know it, but, in terms of their processes, they're just waiting to be buried.”

— Nolan Bushnell

“I try very hard to not live life in the rear view mirror. I look at that as something nice, but what's much more interesting to me is what I'm working on now.”

— Nolan Bushnell, on being asked what keeps him going

“I read science fiction, and I wanted to live there.”

— Nolan Bushnell

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Nolan Bushnell

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Nolan Bushnell

Founder of Atari and Chuck E.