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Michele Ferrero Quotes

9 quotes from Michele Ferrero — Italian confectioner who built Ferrero Group (Nutella, Ferrero Rocher, Kinder, Tic Tac) into the world's second-largest.

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“The success of Ferrero we owe to Our Lady of Lourdes, without her we can do little.”

— 50th Anniversary of Ferrero, 1996Faith

“I pledge myself to devote all my activities and all my effort to this company. And I assure you that I shall only feel satisfied when I have managed, with concrete results, to ensure the future of this company.”

Commitment

“I pledge myself to devote all my activities and all my efforts to this company. And I assure you that I shall only feel satisfied when I have managed, with concrete results, to guarantee you and your children a safe and tranquil future.”

— Michele Ferrero, letter to employees, 1957

“Never patronize a child.”

— Michele Ferrero

“We owe Ferrero's success to Our Lady of Lourdes. Without her, we can do very little.”

— Michele Ferrero, on the company's 50th anniversary

“Tradition is like a bow. The more we stretch the bowstring, the farther we can throw the arrows of modernity and innovation.”

— Giovanni Ferrero, 2018

“I am a socialist. But I do the socialism.”

— Michele Ferrero

“Our identity is based on our independence. If we had shareholders, they would ask us to increase turnover, but it takes time to make a good product.”

— Michele Ferrero, on maintaining independence

“My grandfather lived to find this formula. He was completely obsessed by it. He woke up my grandmother at midnight and made her taste it with spoons, asking, 'How was it?' and 'What do you think?'”

— Giovanni Ferrero, on the family's founding insight

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Michele Ferrero

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Michele Ferrero

Italian confectioner who built Ferrero Group (Nutella, Ferrero Rocher, Kinder, Tic Tac) into the world's second-largest