Lisa Su Quotes

“Success is about perseverance. You have to believe in yourself when no one else does.”

“Technology is only as good as the problems it solves.”

“If you're not failing, you're not trying hard enough.”

“Leadership isn't about being the loudest in the room. It's about being the most thoughtful.”

“Hard work beats talent when talent doesn't work hard.”

“Every problem is an opportunity in disguise.”

“You can't innovate by playing it safe.”

“Great technology should disappear into the experience.”

“People will doubt you. Let them.”

“Pressure is a privilege.”

“The next decade will be defined by efficiency.”

“I have extremely high standards.”

“I felt like I was in training for the opportunity to do something meaningful in the semiconductor industry. And AMD was my shot.”

“One of the things that I like to say about the semiconductor industry, or technology in general, is the decisions that we make today, you will really see the impact three to five years down the road. It is all about making the right bets.”

“The reason it takes so long is it is extraordinarily complex. Our latest chip for data centers is actually 40 billion transistors… you've got to get every single one of them right and there's just a lot of engineering to do that.”

“I think AMD is at our best when we're working with a customer and allowing them to do something they couldn't do before. That is not the history of the company — the history of the company is that we've been second source to somebody else. I think we really need to change that.”

“My PhD taught me how to think about problems. I started not knowing anything about silicon on insulator devices, and by the end of the four years I was an expert in the field. That gives you so much confidence in terms of how to solve problems.”

“There are so few companies in the world that have access to the intellectual property that we have and the customer set that we have, and the opportunity frankly to really shape how AI is adopted across the world. I feel like we have that opportunity.”

“The technology is not perfect, as good as technology is, we're still in the very early stages of the deployment of AI, and we do know that the AIs are not always right. And so part of what we have to do as a set of leaders is figure out how to use the technology for good and also protect the downsides.”