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Katrina Lake Quotes

25 quotes from Katrina Lake — Founder of Stitch Fix, the AI-driven personal styling service..

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“I see the business now more through the lens that a public market investor looks through. And that's a different mindset.”

— Interview on Stitch Fix's approach to goals and effortsLeadership

“I've learned to prioritize the ideas that bring the most value.”

— Interview discussing decision-making in businessInnovation

“When hiring people, consider whether or not you could enjoy spending 12 hours traveling with them.”

— Advice on hiring practicesTeamwork

“Having a shared sense of self for the company helps provide more alignment around hiring practices.”

— Reflection on company values and visionCulture

“Make sure to test your hypothesis/product/idea in a low-budget way before you invest more.”

— Financial advice for entrepreneursEntrepreneurship

“I felt like no one was really thinking about which jeans are going to fit your body best.”

— Keynote at Female Founders Fund’s 2019 CEO SummitInnovation

“It took me awhile to figure out that I could start the company.”

— Reflection on her journey to founding Stitch FixEntrepreneurship

“I was not cut from the cloth of somebody who was going to be able to quit my job, have no income, and live in a garage.”

— On her approach to entrepreneurshipPerseverance

“It's really important for me to feel present when I'm at work.”

— On balancing work and motherhoodWork-Life Balance

“It's such an amazing reminder for me of who our clients are and why we're doing this.”

— On personal styling for clientsCustomer Focus

“I want to feel totally present in everything I do.”

— On being present in work and home lifeMindfulness

“I wouldn't say it was a muscle I even had.”

— Interview on adapting as a founder, 2019Adaptability

“It's both a gift and a challenge to have lots of ideas.”

— Interview on managing advice, 2019Decision-Making

“Make sure to test your hypothesis/product/idea in a low-budget way before you invest more of your or another investor's time and money.”

— Advice for entrepreneurs, 2019Entrepreneurship

“I had this realization that was like, 'I could do this too.”

— On starting her company, 2019Inspiration

“I try to bring that same level of being present at home.”

— Interview on motherhood and work, 2019Family

“I learned to prioritize the ideas that bring the most value.”

— Interview on decision-making, 2019Strategy

“Even when the venture community wasn't saying yes, our clients were saying yes, and that was a really important signal.”

— Katrina Lake, Female Founders Fund CEO Summit, 2019

“It really is pathetic how little money is going to female entrepreneurs. I can be a visual representation of why you should back women.”

— Katrina Lake, Vanity Fair Founders Fair, 2018

“People talk about the CEO job as being a lonely job. And you look around, and you see how few women are in those public seats, and it's an even lonelier job.”

— Katrina Lake, Fortune, 2021

“I felt like there were a lot of people looking at things like the future of transportation. But I felt like no one was really thinking about which jeans are going to fit your body best.”

— Katrina Lake, Female Founders Fund CEO Summit, 2019

“Do I think that I'm lucky or do I think that I'm actually good at this? And if I'm actually good at this, then I should actually double down on myself and invest in myself.”

— Katrina Lake, ABC News, 2020

“There's never going to be a sense of 'Oh, we solved it!' There's a constant evolution in people's personal style — you might love something today but not next year. That's the challenge.”

— Katrina Lake, Entrepreneur, 2020

“Authentic leadership is especially accessible to women because there's no point in putting on a pantsuit and pretending to be a guy. We can all chart our own paths of what leadership looks like.”

— Katrina Lake, Fortune, 2021

“I still deeply believe in the Stitch Fix business, mission and vision. We know because of the hard work and foundation laid by this team that there is a great future available for this company and we are committed to getting the company on a path to achieve it.”

— Katrina Lake, Stitch Fix employee memo, January 2023

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Katrina Lake

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Katrina Lake

Founder of Stitch Fix, the AI-driven personal styling service.