AboutHow we built thisSponsorshipShopSearchSubscribeDecision ToolsBusiness ModelsFrameworksReading ListsPrivacy PolicyTerms of UseCookie PolicyRefund PolicyAccessibilityDisclaimer

© 2026 Faster Than Normal. All rights reserved.

Faster Than Normal
PeopleBusinessesShopNewsletter
Ask a question →
  1. Home
  2. Quotes
  3. Jeff Bezos

Jeff Bezos Quotes

20 quotes from Jeff Bezos — Founder of Amazon, which grew from an online bookstore to the world's largest e-commerce and cloud computing company..

Read the full Jeff Bezos playbook →

“Your brand is what other people say about you when you're not in the room.”

— InterviewBranding

“If you double the number of experiments you do per year, you're going to double your inventiveness.”

— InterviewInnovation

“We are stubborn on vision. We are flexible on details.”

— Letter to shareholdersStrategy

“I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.”

— On founding AmazonRisk

“In the end, we are our choices. Build yourself a great story.”

— Princeton commencement, 2010Character

“If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall.”

— InterviewPerseverance

“The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.”

— InterviewCustomer

“What's dangerous is not to evolve.”

— InterviewAdaptation

“Work hard, have fun, make history.”

— Amazon mottoLeadership

“A company shouldn't get addicted to being shiny, because shiny doesn't last.”

— Letter to shareholdersBusiness

“Invention requires a long-term willingness to be misunderstood.”

— Letter to shareholders, 2011Innovation

“Life's too short to hang out with people who aren't resourceful.”

— InterviewPeople

“Good entrepreneurs tend to be stubborn on the vision but flexible on the details. They're persistent on what they're trying to accomplish, but they are willing to rewrite the details as needed as they learn and as things fail.”

— Jeff Bezos, Foreign Affairs interview, 2014

“If you're going in for a Bezos meeting, you're preparing as if the world is going to end. You're like, I've been preparing for the last three weeks. I've asked every damn person that I know to think of questions that could be asked. Then Bezos will ask you the one question you hadn't considered.”

— Former Amazon executive, reported in The Atlantic

“This is Maui on its best day, all year long. No rain, no storms, no earthquakes. We can have a trillion humans in the solar system, which means we'd have a thousand Mozarts and a thousand Einsteins. This would be an incredible civilization.”

— Jeff Bezos, speaking at a Blue Origin event

“We believe that a fundamental measure of our success will be the shareholder value we create over the long term. This value will be a direct result of our ability to extend and solidify our current market leadership position. It's all about the long term.”

— Jeff Bezos, 1997 shareholder letter

“There are a few qualities that entrepreneurs benefit from. One is that view of divine discontent: How can you make something better? That ability to look at things with a fresh mind, a beginner's mind, is very useful for entrepreneurs.”

— Jeff Bezos, Foreign Affairs interview, 2014

“Wandering is an essential counterbalance to efficiency. You need to employ both. The outsized discoveries — the "non-linear" ones — are highly likely to require wandering.”

— Jeff Bezos, 2018 shareholder letter

“The whole point of moving things forward is that you run into problems, failures, things that don't work. You need to back up and try again. Each one of those times when you have a setback, you get back up and you try again. You're using resourcefulness. You're using self-reliance. You're trying to invent your way out of a box.”

— Jeff Bezos, Lex Fridman Podcast #405

“What Jeff Bezos has done and is likely to do is perhaps the most remarkable achievement I've seen. He's taken two very major industries, and simultaneously, and sort of under the nose of competitors, he's become in effect the leader and is redefining them.”

— [Warren Buffett](/people/warren-buffett), on Jeff Bezos

Continue exploring

Jeff Bezos

Person

Jeff Bezos

Founder of Amazon, which grew from an online bookstore to the world's largest e-commerce and cloud computing company.