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Jamie Kern Lima Quotes

22 quotes from Jamie Kern Lima — Founder of IT Cosmetics, which she sold to L'Oréal for $1.2B — the largest acquisition in L'Oréal's history at the time..

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“Self-confidence is the belief in your abilities as a person. Self-worth is the belief in your value as a person.”

— Worthy: How to Believe You Are Enough and Transform Your LifeSelf-Worth

“It takes courage to be the real you, and it's also the only path you'll ever find to true freedom.”

— Worthy: How to Believe You Are Enough and Transform Your LifeCourage

“When we courageously take steps toward unlearning the lies and gaining awareness of the truths, we begin our journey of going from unseen to seen.”

— Worthy: How to Believe You Are Enough and Transform Your LifeAuthenticity

“Self-confidence is what you show on the outside. Self-worth is what you feel on the inside.”

— Worthy: How to Believe You Are Enough and Transform Your LifeSelf-Worth

“Every single one of us deal with self-doubt.”

— Global Leadership Summit, 2021Self-Doubt

“Your greatest source of self-doubt can be your greatest source of fulfillment.”

— Global Leadership Summit, 2021Fulfillment

“Our greatest setbacks are God's greatest setups for what we're going to do in the future.”

— Global Leadership Summit, 2021Perseverance

“How do I turn down the volume on my own self-doubt and rejection and turn up the volume on my intuition.”

— Global Leadership Summit, 2021Intuition

“Every single one of us have had someone tell us we're not enough… These are not the moments we don't give up.”

— Global Leadership Summit, 2021Resilience

“These are the moments with God and grace that we rise up and keep going.”

— Global Leadership Summit, 2021Resilience

“Trust your gut! We are enough! We are unstoppable!”

Empowerment

“It takes courage to be the real you, and it's also the only path you'll ever find to true freedom. It takes risk to be the real you, and it's also the only possibility of experiencing true purpose. It takes vulnerability to be the real you, and it's also the only place you'll experience true love. Showing up in this world as ALL of who you are tastes like freedom.”

— Worthy: How to Believe You Are Enough and Transform Your LifeAuthenticity

“When we courageously take steps toward unlearning the lies and gaining awareness of the truths, and assessing the impact of living our lives in ways that are inauthentic, disconnected, numb, people-pleasing, and out of alignment with who we truly are, we begin our journey of going from unseen to seen. From invisible to visible. From disconnected to connected. From doubting ourselves to trusting ourselves. From craving love to realizing we already are . . . love.”

— Worthy: How to Believe You Are Enough and Transform Your LifeSelf-Discovery

“Self-confidence is what you show on the outside. Self-worth is what you feel on the inside. Self-confidence is based on mastery. Self-worth is based on identity. Self-confidence is what you can do. Self-worth is who you are. Self-confidence is believing you're skilled enough. Self-worth is believing you ARE enough.”

— Worthy: How to Believe You Are Enough and Transform Your LifeSelf-Confidence

“These are the moments with God and grace that we learn to rise.”

— Global Leadership Summit, 2021Grace

“I had a big problem that I couldn't solve. And I kind of had this big 'aha' moment where I was like, 'Oh my gosh, there's hundreds of companies out there that do this and none of them work for me.'”

— Jamie Kern Lima

“Often experts who mean well haven't actually created or built anything themselves. And, though they may believe they are visionaries, they often aren't able to imagine the success of something they haven't seen before.”

— Jamie Kern Lima

“Building self-worth is not something where you have to learn a lot of things but, rather, a journey of unlearning the lies that lead to self-doubt, and igniting those truths that wake up worthiness.”

— Jamie Kern Lima

“Our success is proof to the beauty industry that you don't need to use unattainable images of aspiration for women to buy your products. I believe IT Cosmetics is proof that the power of the people is greater than the people in power.”

— Jamie Kern Lima, CEW Achiever Awards speech, September 2017

“After every rejection, even the most painful ones, even the guy that said, like, no one's gonna buy makeup for someone who looks like you with your body and your weight, I would write them a letter, a thank you note, as if I'm 100% certain we're gonna be in their stores and it will be a yes.”

— Jamie Kern Lima, on the investor who rejected her

“To venture into unmapped territory, sometimes we have to take the experts off the pedestal we've created in our minds for them, and put our intuition onto one.”

— Jamie Kern Lima, on intuition

“What will you do with the power that is you? It's one of the most empowering questions you can ask yourself, because at its core, it's a reminder that you hold so much power inside of you, and you do.”

— Jamie Kern Lima, Columbia Business School Commencement, 2025

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Jamie Kern Lima

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Jamie Kern Lima

Founder of IT Cosmetics, which she sold to L'Oréal for $1.2B — the largest acquisition in L'Oréal's history at the time.