Hans Wilsdorf Quotes

“For some years now I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that could attain the standards of dependability for which Rolex is famous, I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor Watch Company.”

“With Rolex I sought to create a name that would be easy to pronounce in all the European languages and that could easily and elegantly grace the dial of a watch.”

“My personal opinion...is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right.”

“It is not with low prices—but on the contrary—it is with improved quality we cannot only hold the market, but improve it.”

“My personal opinion is that pocket watches will almost completely disappear and that wrist watches will replace them definitively! I am not mistaken in this opinion and you will see that I am right.”

“We want to be the first in the field and Rolex should be seen as the one and only — the best.”

“Owner of Rolex, the Foundation provides the watch manufacture with structural strength and absolute independence to help perpetuate its success.”

“While riding on the upper deck of a horse-drawn omnibus along the Cheapside in the City of London, a genie whispered 'Rolex' in my ear.”

“I don't like it when people compare watches with stocks. This sends the wrong message and is dangerous.”

“Discounts damage emotional products like ours.”