Giuliana Benetton Quotes
18 quotes from Giuliana Benetton — Co-founder of the Benetton Group, the Italian fashion brand known for colorful knitwear and provocative advertising cam….
“We started with a simple idea: to create a product that was beautiful, functional, and affordable.”
“Fashion is not just about clothes; it's about how you feel and how you express yourself.”
“The strength of our brand lies in our ability to connect with people on an emotional level.”
“We believe in the power of creativity and the importance of being bold in our choices.”
“Sustainability is not just a trend; it is a responsibility we all share.”
“Every challenge is an opportunity to innovate and improve.”
“Our success is built on teamwork and the passion of our people.”
“I have always believed that fashion should be inclusive and accessible to everyone.”
“I believe that the future is in the hands of those who can create and innovate.”
“Fashion is a way to express yourself, to show who you are without having to speak.”
“We started with a simple idea: to create something beautiful and useful.”
“The strength of our brand lies in our ability to communicate values.”
“Right from the beginning, we felt that color could be an important factor. There was nobody else who was doing anything similar. Men were still going to tailors… and women had their dresses made from paper patterns.”
“Luciano, Carlo, Gilberto and their sister Giuliana Benetton several years ago handed over day-to-day operations of Benetton Group, the apparel company they built from scratch, to professional nonfamily managers.”
“We wouldn't just take a color that had worked and repeat it. Our procedure, our practice was to constantly change in order to win over the consumer.”
“Ending up at the family firm was completely unexpected. As a young man, there was never pressure on him to get involved; the unwritten rule was only that whatever he did, he should do it well.”
“I trusted and I was wrong. I was betrayed in the truest sense of the word. A few months ago I realised that something was wrong. That the picture of the group that the top management was telling us at board meetings was not real.”
“I think the financial pressure is leading consumers to rediscover Benetton. Life is about ups and downs and the key is to maintain the average.”
