Dietrich Mateschitz Quotes
11 quotes from Dietrich Mateschitz — Co-founder of Red Bull, which he built into the world's leading energy drink brand..
“When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now it's called adventure sports, extreme sports, and outdoor sports.”
“It is a must to believe in one's product.”
“The most dangerous thing for a branded product is low interest.”
“There are almost no sports within which mortal accidents are not a reality.”
“If we don't create the market, it doesn't exist.”
“It is a must to believe in one's product. If this were just a marketing gimmick, it would never work.”
“In literal financial terms, our sports teams are not yet profitable, but in value terms, they are. The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures.”
“I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot.”
“We don't bring the product to the consumer, we bring consumers to the product.”
“It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”
“It's not just another flavoured sugar water. It's an efficiency product. I'm talking about improving endurance, concentration, reaction time, speed, vigilance and emotional status. Taste is of no importance whatsoever.”
