Skip to content
Quote Collection

Quotes About Strategy and Positioning

Strategy quotes on choosing where to play, what to ignore, and how to align resources with a coherent theory of advantage.

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

— Sun Tzu

“The essence of strategy is choosing what not to do.”

— Michael Porter

“There is nothing so useless as doing efficiently that which should not be done at all.”

— Peter Drucker

“However beautiful the strategy, you should occasionally look at the results.”

“In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.”

— Jack Welch

“Strategy is a commodity, execution is an art.”

— Peter Drucker

“If you don't know where you are going, any road will get you there.”

— Lewis Carroll

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”

— Sun Tzu

“Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of what is close at hand.”

— Miyamoto Musashi

Related mental models