Claude Hopkins Quotes

“Impressive claims are made far more impressive by making them exact.”

“Advertising is much like war, minus the venom.”

“The time has come when advertising in some hands has reached the status of a science.”

“This is no lazy man's field.”

“People don't buy from clowns.”

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves.”

“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”

“I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally, I learned more from experience than those who've had a lesser chance.”

“No argument in the world can ever compare with one dramatic demonstration.”

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.”

“This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me and to save them some of the midnight groping, which I did.”

“Human nature is perpetual. In most respects, it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them.”

“Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.”

“Fame came to me, but I did not enjoy it. Money came in a measure, but I could never spend it with pleasure. My real inclination has always been toward the quiet paths.”

“Every time I see a bad advertisement, I say to myself, "The man who wrote this copy has never read Claude Hopkins.”