Brunello Cucinelli Quotes
20 quotes from Brunello Cucinelli — Founder of the luxury cashmere fashion brand Brunello Cucinelli S.p.A..
“To sum it all up, the objective of my life has been to give work a moral and economic dignity.”
“If I give you the right conditions to work, and I put you in a beautiful place, where you feel a little bit better about yourself because you know your work is being used for something greater than producing a profit, maybe you will get more creative; maybe you will want to work more.”
“I have had this dream of living and working for the dignity of mankind.”
“We must start from the joy of life, from respect, from humanity, because the most important thing in life is having respect for other people.”
“Dignity generates responsibility, responsibility generates creativity.”
“I would like to be remembered as a good man who loved beauty.”
“I like the idea of an enlightened principality.”
“Man needs dignity even more than he needs bread.”
“I retain a great memory of my childhood.”
“I am very rigorous with myself.”
“I believe that being online all the time has worsened the malaise.”
“We need a new form of capitalism, a contemporary form of capitalism. I would like to add 'humanistic' to that equation.”
“From the teary eyes of my father. When we were living in the countryside, the atmosphere, the ambiance — life was good. Then he went to work in a factory. He was being humiliated and offended. He would not complain about the hardship or the tiny wages, but what he did say was, "What have I done evil to God to be subject to such humiliation?”
“I wanted a company that made healthy profits, but did so with ethics, dignity and morals. I wanted human beings to work in slightly better places, earn a little more in wages and feel like thinking souls at work.”
“Obviously, Brunello's work is a little out of our category. But quality is quality.”
“As for my business plans, I have three-year business plans and thirty-year business plans but also three-centuries business plans. I think that this is another good breakthrough in the world.”
“I would like to make a profit using ethics, dignity, and morals. I don't know if I'll be able to, but I'm trying. Of course, I believe in a form of capitalism. I would just like it to be slightly more human.”
“How many times can we say, "Today my soul is serene"? It's only a few. You know why? Because you need to find it. And you can't find it through the financial or economic side of things, only the spiritual.”
“If I make you overwork, I have stolen your soul.”
“We're treated like humans, and in other places we are treated more like machines. We get respect for what we do with our hands. It doesn't seem like a lot, but we appreciate it.”
