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Bill Bowerman Quotes

15 quotes from Bill Bowerman — Co-founder of Nike (then Blue Ribbon Sports) with Phil Knight..

Read the full Bill Bowerman playbook →

“The athlete makes himself, the coach doesn't make the athlete.”

Coaching

“The real purpose of running isn't to win a race, it's to test the limits of the human heart.”

Perseverance

“It's easier to beg forgiveness than ask permission.”

Leadership

“If you have a body, you are an athlete!”

Athletics

“If at the end of a race you know yourself that you have done your best, you're a winner.”

Victory

“There is no bad weather, just soft runners.”

Perseverance

“The idea that the harder you work, the better you're going to be is just garbage. The greatest improvement is made by the man or woman who works most intelligently.”

Innovation

“Everything you need is already inside.”

Inspiration

“Victory is in having done your best. If you've done your best, you've won.”

Victory

“A shoe must be three things: it must be light, comfortable and it's got to go the distance.”

— Bill Bowerman

“Take a primitive organism, any weak, pitiful organism. Say a freshman. Make it lift, or jump, or run. Let it rest. What happens? A little miracle. It gets a little better. It gets a little stronger or faster or more enduring. That's all training is. Stress, recover, improve.”

— Bill Bowerman

“God determines how fast you're going to run; I can only help with mechanics.”

— Bill Bowerman

“A lot of people are afraid of dying. Well, they might as well recognize it's going to happen. Me? I'm well beyond the average age, so every day is a bonus, and I'm grateful for it. People go around weeping and wailing because they got old. Why? If you can't do anything about it, I don't see any reason to get excited about it.”

— Bill Bowerman, in his final interview, December 1999

“He was for so many of us a hero, leader, and most of all teacher. My sadness at his passing is beyond words.”

— Phil Knight, on Bowerman's death

“The greatest improvement is made by the man who works most intelligently.”

— Bill Bowerman

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Bill Bowerman

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Bill Bowerman

Co-founder of Nike (then Blue Ribbon Sports) with Phil Knight.