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Anna Wintour Quotes

19 quotes from Anna Wintour — Editor-in-Chief of Vogue and Chief Content Officer of Condé Nast..

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“Imperfection is fine.”

Perseverance

“It's always about timing. If it's too soon, no one understands. If it's too late, everyone's forgotten.”

Timing

“I'm interested in seeing just the girl on the street because she is unlike any other. I'm inspired by whatever it is she might be wearing.”

Inspiration

“If you can't be better than your competition, just dress better.”

Competition

“People respond well to those that are sure of what they want.”

Confidence

“If you look at any great fashion photograph out of context, it will tell you just as much about what's going on in the world as a headline in the New York Times.”

Fashion

“In today's world you have to interact. You can't be some difficult, shy person who is not able to look somebody in the face; you have to present yourself. You have to know how to talk about your vision, your focus and what you believe in.”

Communication

“The best way to make dream come true is to wake up.”

Dreams

“You either know fashion or you don't.”

Fashion

“Fashion is not beautiful, neither is it ugly. Why should it be either? Fashion is fashion.”

Fashion

“Fashion goes in only one direction -forward- and I am a firm believer in thinking that way too.”

Innovation

“I look for strong people. I don't like people who'll say yes to everything I might bring up. I want people who can argue and disagree and have a point of view that's reflected in the magazine.”

Leadership

“Mass with class — that's my mantra.”

— Anna Wintour

“It's a fundraiser first and foremost. But it has become a moment that starts a conversation about fashion and culture, and the time we're in.”

— Anna Wintour, on the Met Gala

“I am always more interested in looking forward than looking back. I do think sometimes we spend too much time on nostalgia.”

— Anna Wintour, on stepping aside from American Vogue

“They help me see and they help me not see. They help me be seen and not be seen. They are a prop, I would say.”

— Anna Wintour, on her sunglasses, BBC interview, December 2024

“I asked my dad, "Well, what shall I fill in when you write what you want to be?" This is a true story. He said, "Well, you just write you want to be editor of Vogue, of course.”

— Anna Wintour, on her career origin, conversation with David Remnick, September 2025

“I think everyone should be fired once. It helps you get everything into proportion.”

— Anna Wintour, on being fired from Harper's Bazaar

“I went to the première wearing Prada, completely having no idea what the film was going to be about. And, in the end, I thought it was a fair shot.”

— Anna Wintour, on The Devil Wears Prada, conversation with David Remnick, September 2025

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Anna Wintour

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Anna Wintour

Editor-in-Chief of Vogue and Chief Content Officer of Condé Nast.