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Anastasia Soare Quotes

14 quotes from Anastasia Soare — Founder of Anastasia Beverly Hills, one of the most popular cosmetics brands in the world..

Read the full Anastasia Soare playbook →

“Full brows frame and accentuate your eyes, so you can get away with wearing less liner and mascara.”

Beauty

“Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris.”

Beauty

“Trimming is tricky. If you trim the eyebrow too much, you ruin the arch. Eyebrow hair has a curl and when you brush and cut it, it's easy to snip it too short.”

Beauty

“The only thing that will change with fashion is the brows' thickness or thinness. Every season the arch will be the same.”

Fashion

“When I'm in the bathtub, I could have my champagne here and my caviar, just to be glamorous enough. I work really hard and I deserve everything.”

Success

“Start step by step. I didn't start being a big company in the beginning. You go to the bank for loans when nobody knows about you.”

Entrepreneurship

“I met and I worked with so many celebrities, but when I met Oprah — that was my Oscar moment.”

— Anastasia Soare

“When your child sees you work — sees your values, your skills, your creativity — it can benefit them as well.”

— Anastasia Soare

“Since I came here, I worked so hard. I never sit down to think about it, to go back and look at my life... it was like running a marathon, and I couldn't stop, because that was the game.”

— Anastasia Soare, to People Magazine

“I like to give myself credit for reinventing eyebrows. My dream was that every single woman on planet earth should have the opportunity to do eyebrows and fill them in.”

— Anastasia Soare

“I was scared down to my bones: an overwhelming, visceral, sweat-inducing fear. What if we were rejected and sent back to Romania, after all that we had gone through to get here?”

— Anastasia Soare, on leaving Romania

“I was never ashamed. I was never afraid to say, "I don't know. Can you help me with this?" I came from Romania, where at the time, you could lose your life and be thrown in jail for no reason. You become numb. You don't have fear anymore.”

— Anastasia Soare

“My mother would wake up at 6:00am and work until midnight. I couldn't understand at that time why she worked so many hours, so I told myself… I don't want to work like that. But later on I came here and I realized… I became my mother.”

— Anastasia Soare, on her mother's influence

“People think they need this master plan. You just need to start and you will figure it out slowly — you'll learn, you'll grow.”

— Anastasia Soare

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Anastasia Soare

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Anastasia Soare

Founder of Anastasia Beverly Hills, one of the most popular cosmetics brands in the world.