Amancio Ortega Quotes
23 quotes from Amancio Ortega — Founder of Inditex (Zara, Massimo Dutti, etc.), the world's largest fashion retailer..
“Die of success? Give me a break! We've only just started!”
“The customer has always driven the business model…”
“I am the property of my business, not the reverse.”
“You must appear three times in the newspapers: when you are born, when you get married, and when you die.”
“We cannot limit ourselves to continuing on the path we have already opened…”
“Attempt to seduce the customer with the latest fashion, the finest design, and the most attentive service.”
“The desire for innovation and constant improvement with which we began this project 36 years ago is the motivating idea which has guided us up to the present time.”
“The key part of Inditex's business model is its human capital.”
“Companies are comprised of human beings without the effort, professionalism and motivation of whom, no achievement could be made.”
“Innovation and commitment towards our customers define our corporate culture…”
“One thing hasn't changed – the innovative spirit and urge for improvement that was the driving force back then.”
“We must be able to retain talent, keep our staff motivated and recruit new individuals in the company at a fast pace.”
“The problem of succession in businesses anywhere in the world arises from the fact that not all legal heirs are suitable.”
“Once again we will have to be enthusiastic and exacting in order to convert ideas and projects into reality…”
“Our formats have opened 439 new stores during the year in which the landmark number of 3,000 stores has been exceeded.”
“If I change the merchandise very frequently, then I give you an excuse to come to the store more frequently. I ask always to my students, how many times a year do you go to Zara, and I get cases that are absolutely pathological. People that go there once or twice per week, so a hundred times a year.”
“If he speaks to a shop assistant and he likes what they had to say, he will pay more attention to that than to any of his managers.”
“My success is the success of everyone who has ever worked with me. A human being cannot be so intelligent, so powerful or so arrogant as to create a company of this caliber on their own. So many people have given their lives to this company.”
“I'm sorry, ma'am, I'm very sorry, but I cannot lend you any more money. That left me shattered. I was only 12 at that moment. From that day onwards, I would start working to earn money and help at home. I quit school, left my books, and got a job as an assistant in a shirt store.”
“I have dreamed of growing the company since I was nobody. We gave it every day. My priority has always been the company, and I have committed myself to it, with full dedication, from day one.”
“Becoming a businessman just to get rich is a waste of time.”
“For me, it is peace, not a show. It is a brand that was born from a company that wanted women around the world to dress very well, but not flaunt it.”
“Amancio Ortega is present in every corner of our company and his presence translates into an incomparable culture of teamwork, entrepreneurial spirit and commitment.”
