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Albert Lasker Quotes

10 quotes from Albert Lasker — Known as 'the father of modern advertising.' Led Lord & Thomas ad agency and pioneered reason-why advertising..

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“The product that will not sell without advertising will not sell profitably with advertising.”

Advertising

“Research is something that tells you that a jackass has two ears.”

Research

“Advertising is a very simple thing. I can give it to you in three words: salesmanship in print.”

— Albert Lasker

“When I left that room, I knew what advertising was, and I know what it is today. It is exactly what he told me it was that day, and the whole complexion of advertising for all of America was changed from that day on.”

— Albert Lasker, recalling the meeting with John E. Kennedy in 1904

“There wasn't a living American in so many ways each day partially responsible for people doing as many things as I was. That is provable.”

— Albert Lasker

“I always say that I got over all my breakdowns, except the first one.”

— Albert Lasker

“A lot of people can't stand me because they think I'm too aggressive and too dynamic.”

— Albert Lasker

“I could do nothing but cry. I always say that I got over all my breakdowns, except the first one.”

— Albert Lasker

“So-called "market research" only proved that there is salt in the ocean.”

— Albert Lasker, on market research

“Give him an equal knowledge of the facts, and I'd rather have his judgment than anybody else's I know.”

— David Sarnoff, head of RCA, on Lasker

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Albert Lasker

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Albert Lasker

Known as 'the father of modern advertising.' Led Lord & Thomas ad agency and pioneered reason-why advertising.