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Adi Tatarko Quotes

15 quotes from Adi Tatarko — Co-founder and CEO of Houzz, the home design and renovation platform with 70M+ monthly users..

Read the full Adi Tatarko playbook →

“We started building the tools based on demand from the community.”

— Interview with Mansueto Ventures CEO Eric Schurenberg, 2021Innovation

“It's about passion, not exits.”

— Interview, 2016Entrepreneurship

“Hiring a diverse group of the right people has helped my business thrive.”

— Interview with Nick Hawkins, 2021Leadership

“We ended up with plans in front of us that we didn't like and couldn't afford.”

— Interview with Nick Hawkins, 2021Entrepreneurship

“Frustration is an important signal: it indicates an opportunity, a problem to be solved, a path to scale.”

— Masters of Scale Podcast, 2023Perseverance

“It's like a house. When you build a strong foundation from the beginning you can't build it from one material.”

— Interview with Mansueto Ventures CEO Eric Schurenberg, 2021Leadership

“You have to bring lots of different materials, in the right time and places.”

— Interview with Mansueto Ventures CEO Eric Schurenberg, 2021Leadership

“When you identify a problem, you need to ask for help.”

— Interview with Mansueto Ventures CEO Eric Schurenberg, 2021Collaboration

“Don't enter to exit. It's so true. The state of mind has to be, "I want to do it. It will be fun in the long term." To create something that will truly make an impact on many people or an industry? That's the best reason to start something.”

— Adi Tatarko, on the best advice she ever received

“I can't even imagine going back now and doing one of them.”

— Adi Tatarko

“You're not creating it for investors, you're not creating it to look nice on a powerpoint. You're creating it for real people and you need to listen to them.”

— Adi Tatarko

“Really choose something that you are truly passionate about. It's so hard to do it. It's 24/7, even if you work just 14 or 16 or 12 hours. It's a rollercoaster with ups and downs. And if you're not really passionate about it, the chances of you sticking with it in the long term are way smaller.”

— Adi Tatarko

“When you are choosing your investor, choose someone who will support you where you want to go. We had that luxury.”

— Adi Tatarko, on choosing investors

“Without planning it, I was back to the 16 hours a day, around the clock, with the two kids, and as you can see, I'm crazy enough to have a third one now.”

— Adi Tatarko

“The important number is not how much we've raised but how many people are in our community.”

— Adi Tatarko

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Adi Tatarko

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Adi Tatarko

Co-founder and CEO of Houzz, the home design and renovation platform with 70M+ monthly users.