User-generated / Co-created product Business Model

Overview

Let customers create what you sell. It's about tapping into collective creativity and offloading risk.

Faster Than Normal. “User-generated / Co-created product Business Model.” fasterthannormal.co/business-models/user-generated. Accessed 2026.

Company

LEGO

Danish toy company and the world's most powerful brand.

Company

Roblox

Online platform where millions of users create and play games.

Company

Rec Room

Social gaming platform where users build and play games together in VR and on other platforms.