Overview
Give away the platform, profit from the consumables. It's about creating a captive market for repeat purchases.
Examples
- Gillette razors and blades
- Inkjet printers and ink cartridges
- Keurig coffee makers and K-cups
- Xbox consoles and game sales
- Amazon Kindle e-readers and e-books
How to cite
Faster Than Normal. “Razor-and-blade / Bait-and-hook Business Model.” fasterthannormal.co/business-models/razor-and-blade. Accessed 2026.
