Overview
Keep them coming back for more. Offer rewards, create emotional connections, and make it painful to switch. It's about turning customers into fans.
Examples
Starbucks
American Express
Chanel
Coca-Cola
Hermes
LEGO
McDonald's
Nike
Rolex
Toyota
Walmart
Adidas
Booking.com
Chipotle
CostCo
Gillette
GoPro
Harley Davidson
Hershey
IKEA
Inditex (Zara)
Kellogg's
Kering
KFC
L'Oreal
Liquid Death
Lululemon
Mars Inc.
Nespresso
Nestle
Nutella (Ferrero)
Panda Express
Procter & Gamble
Spanx
Subway
Taco Bell
The Home Depot
The New York Times
Under Armour
Unilever
UPS
AG1 (Athletic Greens)
Bacardi
British American Tobacco
Burberry
Cartier
Cava
Chess.com
Chewy
Cinnabon
Colgate
Coupang
FC Bayern Munich
First Citizens Bank
Games Workshop
Krispy Kreme
McKinsey & Company
Meituan
Moncler
MyProtein
Patek Philippe
PGA Tour
Pinduoduo
Play-Doh (Hasbro)
Qantas
Restoration Hardware (RH)
Sherwin-Williams
Wayfair
AutoZone
Casey's General Stores
Charter Communications
Dino Polska
MTN Group
Petco
Snap-on
Titan Company
Wyndham Hotels
Amazon- Starbucks Rewards program
- Amazon Prime
- Airline frequent flyer programs
- Sephora Beauty Insider
- Walgreens Balance Rewards
How to cite
Faster Than Normal. “Loyalty program / Rewards Business Model.” fasterthannormal.co/business-models/loyalty-rewards. Accessed 2026.
