Overview
Don't just sell a product; sell an experience. Charge a premium for the emotional value. It's about creating memories, not just transactions.
Examples
The Walt Disney Company
Starbucks
Airbnb
Chanel
Facebook (Meta)
Ferrari
Hermes
LEGO
LVMH
McDonald's
Netflix
Rolex
Adidas
Chipotle
Duolingo
Formula One
GoPro
Harley Davidson
Hershey
IKEA
Kering
KFC
Liquid Death
Lululemon
Mercedes-Benz
NBA
Nespresso
NFL
Nintendo
Panda Express
Porsche
Roblox
Sony
Spanx
Spotify
Taco Bell
Trader Joe's
Under Armour
Virgin
WeWork
Bacardi
Burberry
CAA (Creative Artists Agency)
Calm
Cartier
Cava
Cinnabon
Epic Games
EssilorLuxottica
FC Bayern Munich
Ferretti
Games Workshop
IPL (Indian Premier League)
Krispy Kreme
Mojang
Moncler
Olympic Games (IOC)
Patek Philippe
Peloton
Pernod Ricard
PGA Tour
Polaroid
Qantas
Qualtrics
Restoration Hardware (RH)
Take-Two Interactive
Universal Music Group
Vespa (Piaggio)
Virgin Galactic
Gensler
Orangetheory Fitness
Rec Room
Snap-on
Titan Company
Wyndham Hotels
Apple- Disney theme parks
- Starbucks coffee shops
- Apple retail stores
- Airbnb Experiences
- Tomorrowland music festival
How to cite
Faster Than Normal. “Experience-led / Experiential Business Model.” fasterthannormal.co/business-models/experience-led. Accessed 2026.
Continue exploring
Company
The Walt Disney Company
Global entertainment conglomerate: theme parks, movies, streaming (Disney+), Marvel, Pixar, Star Wars, ESPN.
Company
Starbucks
World's largest coffeehouse chain with 35,000+ locations.
Company
Airbnb
Online marketplace for short-term lodging and experiences.
Company
Chanel
French luxury fashion house known for Chanel No.