Overview
Why stop at one industry? Use your existing skills and resources to branch out into related fields. It's about maximizing the value of your assets and customer relationships.
Examples
Intuit
Berkshire Hathaway
Coca-Cola
Ferrari
Goldman Sachs
Hermes
LVMH
The Walt Disney Company
Walmart
American Express
AT&T
Atlassian
Blackstone
Booking.com
CostCo
Gillette
Harley Davidson
Johnson & Johnson
Kellogg's
L'Oreal
Mars Inc.
Mercedes-Benz
Monsanto
Nestle
Palantir
Porsche
Procter & Gamble
Rolls-Royce
Samsung
Sony
Taco Bell
The Home Depot
Unilever
Virgin
Adobe
AIG
Apollo
Block
Charles Schwab
Chewy
Colgate
Constellation Software
Coupang
Dolby
DuPont
Electronic Arts
Equifax
EssilorLuxottica
Exxon Mobil
Fanatics
First Citizens Bank
Huawei
John Deere
Kaspi.kz
Match Group
McKinsey & Company
Meituan
Mercado Libre
Mitsubishi Corporation
Moody's
MyProtein
Pernod Ricard
Play-Doh (Hasbro)
Rakuten
Sherwin-Williams
UnitedHealth Group
Vanguard
ViacomCBS (Paramount)
Wayfair
Xiaomi
AutoZone
Bajaj Finance
Brookfield Asset Management
Casey's General Stores
Charter Communications
Chemed
Cintas
Dino Polska
Ecolab
Gensler
HEICO
London Stock Exchange GroupLSEG
Markel
MTN Group
Petco
Roper Technologies
Titan Company
Toast
Trane Technologies
Watsco
Agilent
Arthur J. Gallagher
Atlas Copco
Informa
Lifco
Renishaw
Amazon
Apple- Amazon's "Frequently Bought Together" feature
- Banks offering insurance products
- Supermarkets selling non-food items
- Apple selling accessories for its devices
- Car dealerships offering financing and insurance
How to cite
Faster Than Normal. “Cross-sell / Bundling Business Model.” fasterthannormal.co/business-models/cross-sell-bundling. Accessed 2026.
